Tools

SEO (Search Engine Optimization)

SEO refers to Search Engine Optimization...this gives a website WEB PRESENCE

In other words, this is how new customers or visitors are going to find your site!

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines.

 

You want your site to be impressive and useful for your existing customers as well as a mechanism to attract new business.  To achieve that, your site needs to be easily found by potential new clients.  i-candy will help you to optimize your site so that you will be found on the Web.  There are many different factors that come together to determine whether or not your site will rank well in the search engines and therefore be found by searchers. SEO is the art and science of manipulating these factors in order to get your site ranked high so that targeted online searchers (people looking for your specific products or services) will find them. There are varying degrees of SEO research and methodology that you can pay SEO experts to do for you, but every website should have certain basic SEO steps taken so that the site gets indexed accurately by search engines.

NOTE: iCandy does not offer SEO services separate from web design & development services.

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